Skip to Main Content »

  My cart 0
My Cart

You have no item in your shopping cart.

BJJ in Everyday Life BJJ

You're currently on:

BJJ in Everyday Life

  • The Versatility Of Jiu-Jitsu

    Everyone knows that jiu-jitsu is part of the foundation of mixed martial arts. Without jiu-jitsu, the UFC would not even exist. It was Rorion Gracie that originally started the UFC as a platform to prove jiu-jitsu’s efficiency against other martial arts. His brother Royce Gracie was successful in proving this and the UFC began its ascent. Overtime, as athletes became more educated about the techniques that were useful or not, wrestling and muay thai were added essentials to a fighter’s arsenal.

    Nowadays jiu-jitsu has evolved according to the required task at hand. For example, cops have been using jiu-jitsu training for many years now to fine-tune their skills so that they can subdue any suspects with the least amount of damage. Although this is not always possible, jiu jitsu does allow for it.

    Next, there is sport jiu-jitsu. Let’s face it, jumping guard and playing 50/50 until sliding into a berimbolo isn’t going to help you in a street fight. In the case of sport jiu-jitsu, the game has evolved to achieve the goal of the sport athlete: win a match according to the rules (be it by a submission, points, or advantage). Depending on the athlete’s style, they may prioritize one method over the other. Some athletes adapt their game to gain position with little focus on a submission, where as some have a game where their priority is to get a submission as quickly as possible from anywhere.

    Another “school” of jiu-jitsu is self-defense, which is the original intent of the jiu-jitsu that Helio Gracie preached. However, it should be noted that Japanese jiu-jitsu (where BJJ and judo all stem from) was originally the form of combat that the samurais used in war, which ranged from self-defense all the way to the mastery of several different weapons. All these different skills branched out over time into their own specialized disciplines. In a way, the jiu-jitsu we know today is the ground specialization branch of the samurais’ original art. They had to know how to defend themselves properly should a fight had gone to the ground. They had never developed their technique into things like the berimbolo or pulling guard, as they would have never needed something so impractical for their intent.

    The self-defense form of jiu-jitsu is probably the purest to its original intent. Most good schools implement the importance of self-defense in jiu-jitsu right from the beginning of white belt level. Practitioners would do well to remember the base of the sport. You could be winning all the tournaments in the black belt division in your town, but if you can’t escape a headlock or bear hug from behind, you’re training will have a glaring hole. Self-defense jiu-jitsu has become very popular and it is a strong attraction for children who are bullied at school and those who want to upgrade their personal safety.



    Continue reading

  • Jiu-Jitsu Positions You Want To Be In When In An MMA Match

    If you have already been doing jiu-jitsu for a little bit of time, then these positions may be obvious to you. This will be additional knowledge for the casual MMA fan: the guy who may want to train but can’t and just enjoys watching his MMA fights on a Saturday night.



    Mount is one of the preferred positions for those that like to ground and pound. Once you’re on top, you will most definitely have an amazing opportunity to land some serious strikes. Whether it’s punches or elbows, you’re at a huge advantage.

    Recently it’s been harder to finish opponents in this position because fighters have become so good at escaping and transitioning into a less dangerous position such as the half-guard. Nevertheless, for the more skilled groundsman, mount is also a gateway to other advantageous positions. Classically, the two most popular transitions from here in MMA are the armbar and back control. The armbar is easy to catch especially when you’re throwing punches. Oddly enough if you’re in high mount, the top fighter is able to reach his opponent’s chin but the bottom fighter cannot do the same. In the past, many fighters would reach their hands out in desperation to block the punches and would get caught in an armbar very easily. Some of the more clever fighters would straighten their arms to bait the top fighter into attempting the armbar and would properly time an escape. So, nowadays, fighters that are on the top prefer to continue to Ground and Pound to avoid losing their advantageous position. Of course, this is all dependent on the fighter’s confidence in his jiu-jitsu.


    Back Control

    The last top transition from mount is back control. This position is even more dangerous than mount and will give a fighter a very high chance of winning. A lot of fighters on the bottom, that are more confident with their ground game, will give up the back to avoid the stronger punches in the face and would rather take the chance of escaping back control. The horrible thing is, escaping back control is very difficult as well and usually the fight will go into a dangerous cycle - from mount to back control to mount and so forth.

    This position is generally worse than being mounted, even if you’re an experienced jiu-jitsu guy. Sure, you won’t be taking full punches in the face like you would in mount, but you’re one easy transition away from getting mounted again. You’ll also be eating hooks on the side of your head along with elbows. There are a bunch of nasty submissions from there, most commonly an armbar and the rear naked choke.

    Even if you do escape, your only realistic position is, once again, ending up on the bottom of a half-guard position. Even though you will have more options offensively, and you can defend yourself better from strikes, you will still be in danger of receiving a lot of heavy punches and elbows.



    Continue reading

  • Aftermath: Copa Podio Heavyweight Grand Prix 2016

    This last weekend we witnessed another edition of the Copa Podio Grand Prix – arguably one of the most exciting jiu-jitsu spectating events on the planet. What makes it so exciting is the intensity at which it makes the athletes compete. It is set up in a group layout where athletes have to face everyone in their group in a round-robin format.

    In the opening round things were pretty even, but Leandro Lo was able to have the most dominant performance of the evening with a 2-0 win over Isaque Bahiense. Erberth Santos, the other star to watch in this tournament, had a much harder win over Cassio Francis with a three advantage score. The other performances in this round were good and competitive – there were no easy wins.

    The second round was significantly better since two of the four matches ended in submission and the other two matches were clean point victories for Diego Borges and Alexander Trans. Leandro Lo won his match by submission (toehold) and Felipe Trovo won his match by triangle over Isaque Bahiense.

    As the tournament progressed into the third round, Nelton Pontes and Alexander Trans were able to win their matches without giving up a point. Both earned 2-0 wins over Diego Borges and Rodrigo Cavaca, respectively. Isaque Bahiense defeated Cassio Frances 5-2 and Erberth Santos defeated Felipe Trovo with a toehold in an awesome match where Trovo used an escape from Santos’ sidemount that immediately transitioned into a crucifix.

    As the rounds progressed, the stamina of the athletes began to understandably wane, which means that only the best-conditioned of them stood a chance. This became evident as fewer points were scored in the fourth round and only Alexander Trans and Leandro Lo were able to dominate their matches, with a 9-0 win for Trans and an 8-0 win for Lo. The other matches were decided via advantages.

    In the fifth round things started to get dangerous as two of the matches ended in unfortunate injury. Both Cassio Francis and Erberth Santos were unable to continue, giving Felipe Trovo and Leandro Lo the easy pass to the semi-finals. This is also very unfortunate to the fans since Leandro Lo versus Santos was supposed to be the most anticipated match of the event. There was no doubt they will fight again, most likely in a superfight at another Copa Podio.

    It came down to Leandro Lo versus Alexander Trans, the two favorites of the tournament. The match was competitive and especially entertaining because Trans is considerably larger than Lo. But Lo did not cease to impress and took a 2-0 victory over Trans. Leandro Lo is, without a doubt, one of the best pound-for-pound jiu-jitsu athletes today because he is able to defeat top ultra heavyweight opponents when he is naturally a middleweight competitor.




    Continue reading

  • Copa Podio Heavyweight Grand Prix Preview

    Copa Podio will continue to showcase why it is one the best events in jiu-jitsu with their next Grand Prix. The level of intensity and the level of difficulty that an athlete has to compete at is considerably higher than any other event. For one, the fact that they follow a FIFA style format (ie.- the athlete has to win their group/leg in a round robin style) already tops the difficulty of the bracket style that the IBJJF and UAEJJF use. Of course, Copa Podio is a different kind of event – it focuses a lot more on spectatorship than ranking. However, they are able to accomplish both by putting on a good show and exposing the top talent in the world. The only thing they lack is including all the world champions in their events. It’s a shame that we don’t see Buchecha, Rafa Mendes, Cobrinha and some others, competing in these events more often. If these top athletes competed regularly in Podio, then it really would be, without a doubt, the greatest event. But by having names like Leandro Lo, Erberth Santos, and many others, the competition level is extremely high. One should also try to watch these events live because the vibe is great. Even though the crowd is small (relative to more popular sporting events, like MMA), the intensity is very high and the Brazilians are second to none when it comes to cheering - they treat it like a soccer game – so be sure to get a ticket if you ever have the chance.

    This weekend they are holding their fourth Grand Prix season. In the past, this tournament was dominated by the likes of Rodolfo Vieira, but the current heavyweight champion is Felipe Pena (who will actually not compete in this season) opening the way for Leandro Lo as the favorite. Lo is currently the consecutive 5-time world champion, a 4-time Pan-American champion, and a 5-time Copa Podio grand prix champion at various other weight classes.

    This Copa Podio also marks another special occasion for Lo since he came off a win over rising star Eberth Santos in the last event. The fight was competitive until Lo managed to snag the back of Santos, earning himself the win. The rematch has been highly anticipated and the pressure will be on Lo to defend himself against a fired up Eberth Santos. Erberth is only 22 years old and is hungry to put everyone’s head on his mantle. In this Grand Prix, Lo and Erberth were drawn to be in the same leg, so their match will be inevitable. In fact, the may face each other multiple times if they both make it out of the leg. So once again, with the possibilities of multiple matches like this, it proves how exciting and dynamic Copa Podio can be to spectate.




    Continue reading

  • 3 Ways to Avoid Injury

    Below is just some friendly advice. Each suggestion varies from case to case, but if you speak to a great number of people in jiu-jitsu, they will tell you that their injuries occurred because of these reasons. If you avoid certain situations in jiu-jitsu because you don’t want to get injured, it doesn’t make you a ‘chicken’ or a coward. The goal in jiu-jitsu is to train long term, but in order to do that you have to take care of yourself and make sure you avoid high-risk situations. Every time you get injured, you interrupt your progress in jiu-jitsu - it’s just not worth it.


    1. Avoid the “Spazzes”

    To begin, a ‘spaz’ is someone that goes 100% without any control or real strategy. They are the ones that are most likely to accidentally deck you in the face with their knee, heel, elbow, and even head. Usually, we’d like to think that this kind of behavior goes away once someone reaches purple belt, and often, it does.

    Spazzes are easy to spot and it is recommended that you don’t roll with them.

    An alternative option, if you do choose to roll with them, is to play a very defensive game and just work to catch them if and when they make a mistake. It’s not worth it to get your teeth knocked out by someone that doesn’t know how to technically control their body in jiu-jitsu.


    1. Avoid the ‘newbs’

    Another type of clumsy practitioner is the total novice. It’s more understandable that they will do things that could potentially harm you, but a ‘newb’ isn’t just any typical beginner. They are the ones that may have especially bad balance or try to utilize so much strength that when they slip, you could end up getting punched straight in the face. Again, depending on your technical level relative to their clumsiness, you could control the situation. The ‘newb’ is almost always a white belt and in their first few months of training.

    With both the “spazzes” and the “newbs,” try to use your experience to help them understand the riskiness of their rolling nature and have them learn to slow it down and focus more on technique (at least until they have a solid understanding of the fundamentals).


    1. Avoid risky positions

    This is an interesting one. You’d be surprised to know how many self-induced injuries there are in jiu-jitsu. For example, often guys will watch some Eddie Bravo videos and think they are naturally made of rubber and have the powers of Mr. Fantastic. So very often practitioners will pop their knees trying to bring their foot to their chin, or damage their spine because they think they can be stacked by 250-pound men. The truth is, you need to gauge your abilities and know their limits. If you feel your leg can’t go any further while you’re trying to play rubber guard, then stop. Iff you’re being stacked and you feel your neck can’t handle it, tap. Sure, it might be embarrassing to tap from a stack, but guess what? You shouldn’t have been in that position in the first place, and it is better to tap than to face potential serious injury. It’s not worth permanently damaging your body out of pride.



    Continue reading

  • 2015 in Retrospect: External Growth

    Every year we see how jiu-jitsu grows both on an external and internal level. What does this mean? Externally we see the push that jiu-jitsu leaders make to the public – the non-practitioners.

    One thing in particular is the participation of celebrities in the sport. Most notable of these is Anthony Bourdain. For those who are unfamiliar with him, he is best known as the host in several food travel shows on CNN and is is an accomplished chef and writer.

    Overtime, he and his wife Otavia have dedicated themselves to jiu-jitsu on a level that would warm all our hearts, as they have truly become ‘mat rats’ – it seems like they train whenever possible. And Anthony Bourdain as a traveler has shown that he will not skip training when he is abroad. But when at home he trains at Renzo Gracie’s academy.

    In other celebrity news, you can also see how veterans such as Rigan Machado are constantly showing the connection that other celebrities have to the sport. In Rigan’s case, Ashton Kutcher and Keanu Reeves makes appearances more often than others.

    In 2015 this celebrity connection only grew further with more and more appearances. With the continuing growth of the UFC, their champions reached celebrity status and attract the public to the fight culture. By association, jiu-jitsu grows as well.

    So what is the overall implication of this celebrity growth in 2015? Well, academy owners will feel the impact of this the most. Every time Anthony Bourdain mentions jiu-jitsu on one of his shows, there are literally millions of people watching and digesting that information. As the referrals to jiu-jitsu are repeated, people begin to take notice and in combination with the growth of the UFC, people will walk into academies to see what all the hype is about - this brings them into our world.

    On the same note, apart from celebrity influence in the jiu-jitsu community, the Abu Dhabi Jiu-Jitsu Federation is making a huge effort to let the public know about the ‘gentle art’, especially in 2015. For the World Pro and Grand Slam tournaments, they posted advertisements within every hosting city. Airports, buses, and other public areas received these ads. They make the event seem like a spectacle for everyone, not just jiu-jitsu practitioners. Over time, this will make heads turn as people start to see it year after year.




    Continue reading

  • The 3 BJJ Association Leaders You Should Always Know

    Gracie Barra – Carlos Gracie Jr. 

    Carlos Gracie is seemingly the kingpin of jiu-jitsu. With founding ties to Gracie Magazine, Gracie Barra, and the IBJJF, “Carlinhos” is not only one of the top association leaders, but one of the most important figures in BJJ history (along with his uncle and father, Helio and Carlos Gracie). 

    Gracie Barra is the largest jiu-jitsu team in the entire world. They are not only a team, but an organization and a serious business. They have been a successful franchise for many years and provide opportunities for their black belts to open businesses across the globe. They provide support and guidelines for all their branches and really strive to achieve success. 

    Carlos Gracie Jr. has some of the most famous students in the world, including Roger Gracie, Jean Jacques Machado, Renzo Gracie, Roleta, Kyra Gracie, and many more. He is very much a behind the scenes kind of guy so many beginners don’t tend to know much about him, but he should be known to every serious practitioner. 

    Alliance – Fabio Gurgel

    Fabio is one of the most technical jiu-jitsu practitioners of all time. Not only is he responsible for building and growing the Alliance jiu-jitsu team, along with Romero Jacare and Alexandre Paiva, but he is also a four-time world champion and a three-time European Open champion. He even won the adults European Open once at the age of forty. 

    His collection of knowledge prepared Alliance world champions such as Marcelo Garcia, Lucas Lepri, Bruno Malfacine, Gabi Garcia, Michael Langhi, Bernardo Faria, Leonardo Nogueira, Cobrinha, Mario Reis, and many others. It’s the combination of being a great teacher, a pious leader, and a seasoned competitor that allowed him to be so successful. 

    Nova Uniao – Andre Pederneiras

    Nova Uniao is one of the more unique legendary teams because it has a strong balance between jiu-jitsu and MMA. In recent years, the team has put a greater focus on preparing their top athletes for MMA rather than pushing into BJJ. This is most likely because of the quicker payout that MMA provides – many of the athletes at Nova Uniao are from a less fortunate financial background, and there is one man that makes the effort to give these guys an opportunity to do what they love - Andre Pederneiras. 

    Pederneiras himself is a student of the legendary Carlson Gracie and had a few major old school MMA fights himself in Japan. Andre, together with co-founder Wendell Alexander, created a team that supports many athletes – both MMA and BJJ. The team did have its BJJ glory days with top athletes like BJ Penn, Leo Santos, Vitor Shaolin and many others. But since then, these athletes, and the newer generation have both changed their focus to MMA with the addition of champions like Jose Aldo and Renan Barao.

    This is by no means a comprehensive list. Provided here is merely the tip of the iceberg in terms of top talent and gym leaders. There are many more chamipionship caliber BJJ associations and leaders, both past and present. 




    Continue reading

  • Is a Name-Change Necessary For The Olympics? (Part 2)

    In part one of this discussion, we discussed how the ‘B’ in BJJ is possibly counterproductive for any Olympic goals. But even without “Brazilian” in the name, we have the problem where there can’t be two jiu-jitsu disciplines if one is to become an Olympic sport. It needs a more unique name, but it seems that ship has sailed.

    We couldn’t expect the Gracie founders to think this far ahead when they readapted the art in Brazil. Of course with hindsight, it would have been better if they just thought of a more original name instead of just assuming it was called ‘jiu-jitsu’. Yes, technically all Japanese martial arts are rooted somewhat from jiu-jitsu and can be called as such. But historically, Count Maeda wasn’t a jiu-jitsu practitioner. He was a judo master and his teachers were Jigoro Kano and Tomita Tsunejiro, the founder and his senior disciple. Jigoro Kano was also a jiu-jitsu master, but again, if Maeda was fundamentally teaching the Gracies judo, why did they call it jiu-jitsu? Why not call it judo? But I guess we’d all call it Brazilian Judo afterwards, which would the sport in the same position as it is now.

    Ultimately, the problem is the originality of the name. Any other Japanese name could have worked. For one, ‘ne waza’ would not have been a bad idea, considering that’s what jiu-jitsu is - it’s groundwork or ground fighting. That would have been a literal description of the sport and would still sound quite cool while being unique at the same time. It’s a pity that after all that BJJ has been through, one of the many things potentially stopping it from becoming an Olympic sport can be as basic as its actual name. There is only one boxing, only one judo and only one tae-kwon do; but there are two jiu-jitsus, and this is the reality of the situation.

    The other option is to dismiss and ignore traditional jiu-jitsu completely, for competition purposes. While it is widely practiced across the globe, there doesn’t seem to be any serious attempts to popularize traditional jiu-jitsu as a sport by any of their federations.

    So again, what to do? It could only be something drastic and basically impossible. After everything that the sport has been through, including its role in MMA, it would seem to be a shame to even attempt something like a name change to differentiate the sport from the traditional martial art to help with it’s recognition as an Olympic sport. On the flip side, the same could be said for traditional jiu-jitsu versus Brazilian jiu jitsu. As BJJ continues to grow, perhaps the meaning of “jiu-jitsu” will just replace itself. People may begin to identify it as BJJ and not the traditional form, much the same as how MMA replaced “NHB” (no-holds-barred) and, to some extent, Pankration. 



    Continue reading

  • Is a Name-Change Necessary For The Olympics?

    It’s important to state how far down the line it is before jiu-jitsu can become an Olympic sport. Jiu-jitsu, although growing in popularity globally, pales in comparison to other Olympic and non-Olympic sports. 

    Let’s start with the basics: in order for a sport to become an Olympic sport, it should be practiced in a certain number of countries world wide. In actuality, it should not just be practiced, but also organized with its own legitimate governing institution. At the moment, jiu-jitsu is like the wild west – anyone with money and a bit of a reputation can go ahead and start an organization that can attempt to become the new international governing body of the jiu-jitsu world. But between the IBJJF and the World Pro, nothing has truly been able to stand up against those two behemoths of the grappling world. They both have the experience, money, and history. Even then, the IBJJF is not really focusing on any Olympic goals. The United Arab Emirates Jiu-Jitsu Federation (UAEJJF) is at least making the effort to showcase the sport via individual countries. This can allow for the development of the sport in countries outside Brazil, USA, and Japan. At the World Pro we saw plenty of countries like Mongolia and Jordan making real progress. But even with these efforts, it could take decades to reach the same point as judo when it was accepted into the Olympics. 

    The fact that most of the world calls the sport “BJJ” is already counter-productive for this cause. Brazilian jiu-jitsu suggests that the sport ‘belongs’ to one country. The sport name should be completely unbiased in its nature but even that presents another issue. 

    Removing the name ‘Brazilian’ would leave us with ‘jiu-jitsu’. In Brazil, ‘jiu-jitsu’ does refer to what everyone else calls ‘BJJ’ but in places like Japan, or in international traditional martial art circles, ‘jiu-jitsu’ refers to the original ancient art that was popularly used by the samurais. This was the broader art that gave birth to not only BJJ, but judo, kendo, and other Japanese combat sub-arts. 

    So what to do? Remove the ‘Brazilian’ before ‘jiu-jitsu’ from all major tournament marketing? That could be a good start. The World Pro does not use ‘Brazilian’ in combination with ‘jiu-jitsu’ in any of their marketing because they understand the ramifications of this use pertaining to their goal, which is to create a global organization of jiu-jitsu. However, it seems that the IBJJF does not see this to be an issue, as “Brazilian” remains in their name. They could always change it to IJJF, which would make more sense, except that federation already exists for the original jiu-jitsu (even though it seems to be a very outdated and unused federation when looking at their website).



    Continue reading

  • 5 Things All Companies Consider When Sponsoring an Athlete

    Brand Loyalty

    One of the most important things all major companies consider before endorsing a new athlete is brand loyalty.  Brand loyalty is a consumer behavior related to personal preference for a particular company, brand name, or product line.  Loyal customers purchase products from their preferred brand regardless of convenience or price.  This is the kind of relationship companies want to have with the athletes they choose to endorse.

    It is imperative for athletes seeking sponsorship to have a strong history with the products or brand name they are seeking to promote.  After all, you will act as an ambassador of sorts for their brand through representing their company name and logos on your t-shirts, competition uniform, banners and social media platforms.  You should demonstrate brand loyalty before seeking sponsorship with a company.   


    Brand loyalty is directly related to the personal integrity of the athlete.  Being completely and utterly loyal to a company or brand is an ethical commitment. Your personal integrity, as well as the integrity of the sponsoring company, means that wearing and otherwise promoting any other brands within the same market is wrong.  The integrity to be loyal to your sponsors and their brand means not only wearing their products and supporting their products but believing in them.  As a sponsored athlete, every class, every tournament, every photo opportunity is a chance for you to proudly promote and show support for your sponsors.  This is easy when you are honestly proud of the products you promote.

    Integrity also speaks to the willingness of an athlete to promote their sponsors without being prompted.  If you have chosen your sponsors correctly, promoting the brand won’t be a hassle; it will be welcomed habit.  Companies also want to know that the athletes they choose to support have a high level of personal integrity in the practice room and on the competition mat or canvas.  

    A high level of sportsmanship is a prerequisite for getting and maintaining the sponsorship relationships you need to support your competition career. Winning certainly helps, but if you lose a match, it doesn’t mean your sponsors are going to stop believing in you.  After your opponent’s hand is raised, you shake their hand and the hand of their coach and learn from your mistakes.  



    Athletes seeking sponsorship need to know how to present themselves as potential ambassadors.  The first thing every athlete needs is a brief one-page resume reviewing commitment to the brand or product, recent achievements, as well as a detailed description of how you will promote that brand within your community.  A solid resume should also outline a history of competition results, with focus on your recent victories within the past year.  Providing a list of products that you already use and believe in, a clear explanation of what you are looking for from your sponsor, and pictures/videos of you competing in the company’s products are all very important elements of a sponsorship resume.  

    Knowing what you want from the brand before applying for sponsorship is key.  If you are seeking a gear sponsorship, lifestyle/apparel sponsorship, help with competition entries, travel, incentives or training costs/tuition, then be sure to communicate that up front.  Often times, taking a diversified approach to seeking sponsors can help athletes here.  While you may seek a gi sponsorship from your favorite kimono company, you might receive assistance with your competition entries from sponsors within your local community.  Very rarely will any one single company provide an athlete with full support for all of their training, competition, and travel expenses.  

    Circle of Influence

    An athletes’ circle of influence is an important factor in sponsorship.  The broader the circle, the more an athlete can give back to their sponsors.  Effective sponsorship involves much more than wearing a kimono in the local tournament. 

    If you own a Jiu-Jitsu school, your circle of influence could involve introducing both the students on your own mats to your sponsors’ products as well as the other coaches and school owners within your association.  If you don’t own a martial arts school but are an active competitor, you can still promote your sponsors by wearing their gear during training and networking with those around you.  Every time you explain why you prefer the brand name rash guard and fight shorts you are wearing, you are solidifying your relationship with your sponsor. 

    Social media platforms are also key communication avenues for your circle of influence.  Sharing pictures and videos of your sponsor’s brand establishes a clear track record of loyalty.  Once sponsored, promoting your sponsors brand on your Facebook, Twitter, Instagram, etc. will help promote both the athlete and the sponsor.  Making and sharing posts about your sponsors products and creating your own pictures and videos of your competition footage in all of your favorite products can reach thousands on major social media platforms. 


    For most companies, consistency is a major consideration when endorsing an athlete.  Do you have a strong commitment to training?  How often do you compete?  Are you committed to continued competition?  

    These are all important questions, that aren’t always necessarily based exclusively on your competition results.  While in the Jiu-Jitsu world many companies look at who is making the podium at major IBJJF events, consistent competition can be just as important.  Every time you step on the mat is a chance for you to promote your sponsor. 

    Companies want to know that once they invest in you the relationship will continue and even grow through mutual benefit and support.  It is important for companies to know that you are committed to furthering the relationship through consistently doing your part. 

    In short, companies want to know that the athletes they choose to support will consistently and effectively communicate brand loyalty to their circle of influence with sincerity and integrity.  My relationship with my amazing sponsors is based on these principles and should provide you a model for building your own list of sponsors.


    My name is Brian Wilson; I am a purple belt in BJJ, full-time martial artist, owner of Força Martial Arts & Fitness in Russellville, Arkansas, and a sponsored athlete.  I am also a historian and martial arts scholar holding a Master of Arts in History. 

    Continue reading

Items 1 to 10 of 44 total

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
contact uscontrol

Get in touch using the following info:

  • Call: 888-405-6056
  • Address: Gameness World Wide Head Quarters, 1545 Capital Drive, Suite 103, Carrollton, TX 75006